The person who selected this model with this particular jumper was either incredibly racist or so far from racist that the connection of the slogan with race did not occur to them.

If indeed it was the latter as I think we all suspect it was… then why does that not in turn make those who made the racial connection themselves… racist?

Personally if I were in charge of the shoot I would not have let that photo out. But of course in order to do this I’m making a connection between skin colour and a racial slur. Does that make me racially aware, or racist? Is there actually a difference? Clearly this line of thought forces a range of differing reactions to a set input based on race of the subject… which is by definition ‘racism’.