If they’d advertised it on a white kid (which they did do incidentally but the press didn’t report that) nobody would have complained and black kids’ parents could have chosen whether to buy it or not. They were trying to not discriminate about using a white model or black model and suddenly they are accused of racism when in fact they are the polar opposite. Can you imagine the uproar if they’d turned the kid down for advertising because he was black and the clothing had the word monkey on it?